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Worthless, Impossible, and Stupid

ADVANCE PRAISE for Worthless, Impossible, and Stupid:Brad Feld, Managing Director, Foundry Group; cofounder, TechStars; and author, Startup Communities: Building an Entrepreneurial Ecosystem in Your City
Worthless, Impossible, and Stupid is a thought-provoking book for anyone interested in understanding the deeply contrarian nature of many entrepreneurs. It challenges the status quo definitions of entrepreneurship with substantive examples from all over the world. A must-read for building start-up communities.”Jonathan Ortmans, President, Global Entrepreneurship Week, and Senior Fellow, Ewing Marion Kauffman Foundation—
“Daniel Isenberg’s bottom-up insights are a must-read for policymakers around the world racing to build smarter environments for starting and scaling firms.”Esther Dyson, Chairman, EDventure Holdings—
Worthless, Impossible, and Stupid confounds the stereotypes. The book vividly illustrates that entrepreneurs don’t all look like Steve Jobs or Mark Zuckerberg or Sergey Brin; they don’t all live in Silicon Valley. And most important, they do more than create start-ups that make novel products or solve problems; they build companies of lasting value.”Jim McCann, founder and CEO, 1-800-Flowers.com and Celebrations.com—
“Daniel Isenberg manages to turn the words ‘worthless, impossible, and stupid’ into the highest form of praise by getting inside the minds of real-life entrepreneurs to explain how counterintuitive thinking (and a sometimes inexplicable indifference to failure) have helped create and often revolutionize global business.”Yossi Vardi, serial internet entrepreneur—
“Daniel Isenberg’s book sheds a whole new light on the nature of entrepreneurship, of entrepreneurs, and of business opportunity more broadly. Original, thought-provoking, and fun to read, it blows up a lot of truisms about this important topic.”Linda Rottenberg, cofounder and CEO, Endeavor Global—
“Calling all contrarians: If you’ve taken great risks, confronted skeptics and setbacks, and unleashed extraordinary value, you’ll recognize yourself in this important new book by Daniel Isenberg. Worthless, Impossible, and Stupid perfectly captures the ups and downs of the entrepreneurial path, felling a great many myths along the way.”Calestous Juma, professor, Harvard Kennedy School; author, The New Harvest: Agricultural Innovation in Africa
“This book is a real threat to conventional theories on business development. Its lessons apply in many other fields of human endeavor. Anyone interested in changing the world for the better should read it.”Grégoire Sentilhes, CEO, NextStage; cofounder, G20 Young Entrepreneur Alliance—
“Like Steve Jobs, Jeff Bezos, François Pinault, Diego Della Valle, and so many other great entrepreneurs, Daniel Isenberg is a contrarian and provocative thinker.Worthless, Impossible, and Stupid accurately demonstrates why being an outstanding entrepreneur is not about age, expertise, or reason; it is about vision, courage, and mind-set.”Akin Öngör, former CEO, Garanti Bank—
“In this provocative book, Daniel Isenberg shatters stereotypes and clarifies the often misunderstood concept of entrepreneurship. His inspiring real-life examples prove that true value is often found where many can only see something that seems worthless, impossible, or stupid.”Sir Ronald Cohen, cofounder and former Chairman, Apax Partners—
“Valuable, practical, and insightful, Daniel Isenberg’s new book is a very helpful and illustrative guide to the entrepreneurial journey.”

Maria Pinelli, Global Vice Chair of Strategic Growth Markets, Ernst & Young—
“Entrepreneurship is so important for a healthy economy: It creates jobs, supports communities, and builds a better working world. Worthless, Impossible, and Stupidprovides a sophisticated and provocative narrative on this crucial topic.”

Nick Lazaris, former CEO, Keurig—
“Entrepreneurs take note. Daniel Isenberg makes his contrarian point clear in this provocative book: Entrepreneurs need to be as innovative in finding ways to capture value as they are in creating it. This will be good for them individually and for the society that benefits from entrepreneurialism.”

Mikko Kosonen, President, The Finnish Innovation Fund Sitra—
“Daniel Isenberg brings us back to the roots of entrepreneurship: It’s all about identifying, creating, and capturing value, in areas not seen by others and that may seem worthless, impossible, and stupid. But there are real rewards for the hard-headed entrepreneur—and for the rest of us!”